Email Marketing
Enterprises today engage in a variety of marketing and promotion activities, typically including a mix of direct mailing, print advertising in newspapers or magazines, TV advertising, online advertising, outdoors, point of sales promotions, and more.
For those of you who haven’t yet given a thought to email marketing, here’s an eye-opener: according to DoubleClick's email consumer study, over 78% of online shoppers have purchased through permission-based emails and 59% of email recipients have bought in a retail store as a result of a merchant email.
Inexpensive Campaign Execution Costs:
You can launch an email campaign for a fraction of the cost of any other type of direct marketing campaign. All the other mediums include associated costs of conceptualizing, designing, printing, postage, and handling; and involve a lot of resources and time. An email campaign could be executed through easily available applications at a click of a button.
Most Costs Are One-Time or Recur Yearly:
The costs involved in email marketing include list building, designing and executing, but they come out to be much less when compared to other mediums. Once you have acquired a target list, you don’t need to spend again for a long time, while in other mediums, each campaign brings along a fresh set of expenses.
Higher Return on Investment (ROI):
The cost of sending a direct mail piece by postal service runs over a dollar, while each email costs much less than a cent. Even 1% response rate from direct mail is considered terrific. An email marketing campaign can have a response rate ranging from 5 to 10%, as people find it easier to respond back through this medium. You can project the advantages in terms of ROI yourself.
Advantage for Niche Audience:
If you have a very niche audience, all other means of direct marketing turn out to be extremely expensive, as printing in low quantities is a costly venture. In such a case, email marketing is the best bet.
A well-designed email marketing campaign using a properly managed mailing list will give response rates which are much higher than other direct marketing methods. It costs less to retain an existing customer than to acquire a new one; email marketing can help you minimize the customer retention cost. According to a study, 42% of small businesses are using various methods of email marketing. Sports Fusion Entertainment can help you design and guide you with a prosperous email marketing campaign. |
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