Event Marketing
“It seems like 2004 was the official year the 60-second spot died,” says Linda Bennett, senior director of buzz marketing at Yahoo. “Moving forward, I think we’re going to see a new type of marketing budget, with non-traditional marketing included in ‘traditional’ marketing programs. This will increase the volume and size of marketing budgets exponentionally.”
Event marketing allows marketers to be as efficient as possible. Determine the event demographics and psychographics and then choreograph a sponsorship plan that best suits the consumer's anticipated response to the product. Of course, the company must have in place a team that can manage, promote their product and most importantly positively induce the buying habit of the consumer toward their brand.
This comes with careful planning! It could be a simple act of handing out complimentary product or it might be an informational and charismatic showcasing.
On-site interaction in an environment where the consumer is relaxed and interested can greatly influence brand preference and buying decisions. Sports Fusion Entertainment’s Sponsorship and Events team has experience and capabilities to design, produce and manage small and large events. |
